We are deeply connected to the bike-culture. Not just because most of our careers root in that sport. It’s still our culture of choice. We learned how to capture that movement by being part of it.
A Recap film about GIANT at EUROBIKE: We used this fair to introduce all of Giant’s sub-brands in a documentary style while also playing with some pictures you are actually used to see in classic web-edits. We supported Giant’s social media channels while shooting for the full recap.
VELTEC creates some handbuilt wheels for bicycles. We shot a product film to screen at fairs and exhibition monitors. Catching eyes to open conversations.
The beauty of sport brands lies in the cult that comes with it. It’s more than just doing some exercises. It’s about every aspect of the habits you build through that exercises. It’s the people, the places, the fashion and the art. We love to capture that.
Most films in that category are hybrids. Business and imagefilms often also have some lifestyle elements where our documentary and sports faible comes in handy. It’s about more than setting the right light and creating something technically correct. We want to capture what your brand really means. Sometimes you can’t just point the camera to the product.
We built a story behind the possibilities of route setting. We rebuilt a famous climb from Fontainebleau to show the STUNTWERK Cologne as the perfect training gym.
Portrait about artist Moritz Friedrich presenting a new artist series by ALPINA featuring his very own works as a design on helmets and sports glasses.